Edit difference 15 years makes in the aesthetic industry.

<p>Of course, with the increase in treatments and the reduction in cost, it’s inevitable that the industry will struggle with non-medical outsiders. It’s common for at-home Botox parties, beauty salons and even hairdressers to offer Botox, remotely prescribed by a doctor or dentist (!) who should know better. Reduced cost of medicines has seen competition increase, meaning some view the administration of Botox, dermal fillers and laser treatments as the perfect money-making opportunity. It all puts a real boot in the dignity of what should be a medically-led and professionally monitored process.</p> <p>A good doctor will not be afraid to tell a patient no, and that’s the one thing that hasn’t changed since my first clinic opened. Despite the avalanche of industry “cowboys” giving what we do a bad name, the most effective way for patients to find themselves the best doctor is to search for a doctor who will give a natural result and not be afraid to turn away a patient for work they don’t need.</p> <p>I recently had a patient in who came to see me after ten years. Back in 2003 she wanted work done for virtually non-existent lip lines, and I turned her away. She said that stayed with her, and that she was so grateful that ten years later she sought me out for work she now had more need for. That’s something I’m very strict about, and any other professional will be too: a little help where it might be needed, not just because we can. That’s advice that is timeless.</p>

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