Edit Stigma surrounding aesthetic treatment

<p>All medical fields need time, patience and trial and error to develop, and it’s no different for aesthetics. In the 1990s and 2000s, many people rushed to get the revolutionary new cosmetic treatments that promised to make people look younger and more attractive.</p> <p>And because the medicine was new, it was at the time very expensive. This meant it was often high-profile people and celebrities getting treatment. So, the results were always splashed across the tabloids and gossip magazines – and as a developing medicine, the results weren’t always great.</p> <p>It took time to develop the correct techniques and the knowledge needed to get natural, subtle-looking results. This meant that we all grew up with the idea of “botched” cosmetic treatments, like oversized “duck” <a href="/conditions/lip-volumising/" target="_blank" rel="noopener">lips</a> and faces that were frozen and expressionless.<br />Aesthetic treatment stigma evolved because of these stereotypes.</p> <p>But the fact is, aesthetic treatment has come a long way since then.</p>

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