Google+ (pronounced and sometimes written as Google Plus) is a social networking and identity service. Google has described Google+ as a "social layer" that enhances many of its online services, and that it is not simply a social networking website, but also an authorship tool that associates web-content directly with its owner/author.
It is the second-largest social networking site in the world after Facebook. 540 million monthly active users are part of the Identity service site, by interacting socially with Google+'s enhanced properties, like Gmail, +1 button, and YouTube comments. Google counted 540 million active users who used at least one Google+ service.
In a 2013 survey, 30% of surveyed smartphone users used the Google Plus app at least once a month.
Why is Google+ Important if You Are In Business?
Google+ is linked with a number of other Google services such as Google Maps and You Tube. Therefore if you have a local business and you want to be found online it is important that your business has a coherent representation across not only Google’s natural search results but also within Map listings and Google+.
For example – A simple search for “Italian Restaurants Manchester” gives the following results:
Content from Google+ appears throughout the search results. This content is partly generated by the local business and partly by customers of that business (eg Reviews & Comments). However it is important that the business owns and manages its Google+ pages effectively to ensure the listing is accurate and appears within the search results.
Many potential customers will access information via their mobile device. A recent study in the UK showed 70% of people between 16 and 64 in the UK own a Smartphone, and that between 57%-70% of those used the device to search for information of products & services.
The search results on a mobile device show a similar trend of Google+ driven results. The most prominent listings can often be derived directly from the content contained within the Google+ Local (Map) listing.
Therefore as a business owner it is essential to ensure that not only your website, but also you Google+ content are coherent, properly formatted and linked with all your online assets.
A simplified representation of a coherent layout is shown below. In this case, a Google+ profile owns the Google+ Local Business Listing and also the business’s YouTube Channel. This is all linked to the business website.
You can learn more about the importance of Google+ for your aesthetic clinic business by coming along to the Smart Ideas seminars in London (17th January 2015) and Manchester (24th January 2105) where I will be presenting this topic in more detail. To register for either event, please visit www.smartseminar.co.uk