A new study has found that it all depends on the user’s age.
So are you worried about wrinkles? The sellers of “age-defying” anti-wrinkle creams would like you to be.
But a University of Toronto study says that even though advertisers try to push an acceptance of adults who decide to fight ageing cosmetically through dermal fillers, chemical peels, Botox® and more invasive surgical options – women still judge other women who try to iron out those little lines on their faces.
The research team, led by associate professor of psychology Alison Chasteen, examined the perception around “age-concealment” techniques by studying two groups of women: a young group with an average age of 19 and an older group with an average age of 70. The groups rated four categories of middle-aged women, ranging from those who had no treatments done to those who had gone under the knife to keep their youthful appearance. They voted in terms of the women’s perceived vanity and how typical it is for a woman of that age to get that procedure.
The study found that middle-aged women (ages 40 to 60) who had Botox or other cosmetic surgery to reduce the appearance of ageing were deemed “very vain” by both groups alike - teenagers and seniors. However, the older group (seniors) thought that women in their 40s who underwent these procedures were vainer than the Botox users in their 60s.
“Despite these differences, however, both young and older adults evaluated targets in their 60s more favourably than those in their 40s,” wrote Ms. Chasteen in the study, depicting that Women do not consider cosmetic enhancement acceptable until after a person reaches 50 - even then, if you get treatment, you’ll be considered vain by other women!
Certainly women in their 40s have it the worst. Neither of the test groups found it acceptable to use anti-ageing techniques and they were judged “very vain”, even by an older and a presumably more wrinkled, group of women.
Ms. Chasteen and her team also briefly touched on perceptions of men who fight their crow’s feet and found that “all appearance-enhancing behaviours may be unacceptable for men.”
However, the results of this study don’t seem to have affected the public’s willingness to opt for some form of anti-ageing help, since the Associated Press recently reported that women in their 40s- 50s are collectively willing to spend billions on age-fighting creams and surgeries.
Would you consider using Botox to hide signs of ageing, even if others think you’re vain for doing so?