Miss Cosmetic Surgery Transformation UK 2011 Trivialises Surgery Says Industry

Posted on the 01 February 2011 at 10:16

Has cosmetic surgery changed your life and looks? Then why not enter Britain’s first ever beauty pageant open only to women who’ve had cosmetic surgery.

That’s the strap line for the Miss Cosmetic Surgery Transformation UK 2011 contest sponsored by Linda Briggs Ltd, the company of the well-known, independent cosmetic surgery adviser, herself a veteran of the surgeon’s knife.

To be held on 9th April 2011, the final contest could see the winner scoop a five star cosmetic surgery holiday (including two airline tickets and a hotel stay),plus the operation of their choice, up to the value of £3,000.

Entrants need to be over 18, but unlike other ‘beauty’ pageants which parade a host of young beauties, there is no upper limit on age, as contestants must simply provide before and after photographs of themselves, along with a list of the procedures that they have had (a minimum of one) and 100 words explaining why their cosmetic surgery has changed their life.

Linda Briggs - Miss Cosmetic Surgery Transformation UK 2011


That aside, it could still be rightfully argued that this type of contest trivialises the serious nature of cosmetic surgery, which is after all an elective yet invasive, medical operation, and reaches out to those individuals who feel that their life could not or will not get to the point that they want it to without the intervention of cosmetic surgery, (perhaps even those borderline body dysmorphic cases).

Rajiv Grover, Consultant Plastic Surgeon, President Elect of the BAAPS and advisor to The Consulting Room was very dismayed to hear of this beauty pageant and its prize.

"Any competition that gives surgery as a prize is trivialising a serious medical procedure down to the level of a high street beauty treatment.

The BAAPS condemns any cosmetic surgery prize and wants the public to know that a successful outcome to surgery requires most importantly a thorough consultation with a qualified surgeon to first see if surgery is safe, necessary and will satisfy expectations. 25-30% of patients presenting for surgery are usually unsuitable so offering it as a prize sends completely the wrong message."
Additionally, the prize itself is for cosmetic surgery abroad, (hardly a holiday!), which is something that UK plastic surgeon groups, industry advocates and The Consulting Room recommend against pursuing due to many potential issues that can arise in terms of the consultation process, the aftercare (particularly in the case of complications), insurances and regulations and other problems associated with seeking invasive medical treatment far away from home.

We thought this kind of cosmetically enhanced beauty pageant was just for the likes of U.S. TV shows like The Swan aired back in 2004 but it seems that they have now landed on our shores too.

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Blog Comment(s) [5]

This is a cheap publicity stunt that can only be described as money driven. Having surgery abroad is something that nobody can stop, however we do need to address the safety issues of this as an industry and try to deliver a safer way for people who decide to travel for surgery. I presume the winner will have the best story, rather than been the most suitable patient for surgery, not a holiday. We at UKAAPS are in the process of delivering a standard for overseas surgeons that will see medical facilitators lose their market unless they comply with the standards, I can assure you that this sort of publicity hungry promotional tactics will not help facilitators with UKAAPS.

Mike Mazza

This is reworking The Swan from the US. Apart from trivialising the whole process of cosmetic surgery consider the potential psychological damage to the entrants who do not win... how will they feel .. less "beautiful"?

Mr M D Humzah

I would like to say that cosmetic surgery has changed the lives of many women all over the world and continues to do this. The main task of any plastic surgeon is to help women to preserve their natural beauty as long as possible. So, sometimes it makes sense to contact a professional cosmetic surgeon and get additional consultation beforehand. Cosmetic surgery can make miracles, but it is also very important to deal with real professionals of this industry.

John Tubbs

Its hardly a big prize is it? Surely the winner would reflect the skill of the surgeon(s) and they would prefer to go to the surgeon who made them 'beautiful enough to win'. Despite all the valid points raised above, I can't help thinking that the winner's surgeon will use this as a massive PR initiative, and probably rightly so!

Dr Ravi Jain | http://www.riverbanksclinic.co.uk

I knew this would provoke a response, but would you rather I organised this event or let someone else do it that will charge entrance fees etc? This was done at the request of patients, not as an inducement to have surgery. If you recall, I had a close shave in the UK with my first surgery and this is why I do what I do now. No one in the UK wanted to give me information over 11 years ago for the benefit of patients, so its hardly surprising there has been a rise in overseas surgery. There are good and bad surgeons all over the world so help me tell patients about the good ones. UKAAPS please note.

Linda Briggs