The Marketing Mix - How and When Do I Use It?

In this presentation, Jayne will briefly review the marketing mix and how to use it to maximise the implementation of your business strategy. Jayne will explore the different options to use which will maximise engagement with preferred customers in a cost effective way.

Jayne leads the successful business and marketing consultancy, Touchpoint Consultancy Limited, providing aesthetic clients with a unique and entrepreneurial approach to solutions, delivering rapid growth against key metrics.

With 20 years experience of managing well known FMCG Household brands working to Marketing Director and Country Manager level, Jayne has also held responsibility for the said brands’ European brand strategy in addition to managing both customer marketing and commercial functions.

Working closely with her clients to ensure excellence at implementation stage, Jayne works with a core team of experts to provide specialist services such as training and development; SEO and social media, and HR ensuring each client’s solutions are managed and delivered through one point of responsibility.

Her background is one of Business Studies, specialising in Marketing. She also holds professional industry qualifications in marketing and marketing research, is a member of CIM and for many years has worked with university students, lecturing in marketing and brand management workshops.